I’ve began to notice that many advertising agencies have blogs. Have you? Why do you think they have them? Who do they expect to read them?
Honestly, I LOVE that agencies are taking the time to maintain blogs. It truly demonstrates their interest in being transparent and sharing a little bit of their personality. Advertising being the creative field that it is, it’s great to see the creativity even delivered on these blogs.
What really makes one agency different from another? Well, their blog can help you understand what makes them, them.
Here are 5 reasons why I think it is GREAT for advertising agencies to maintain a blog:
1. Shows Inside Look Into Agency’s Company Culture to Potential Employees & Clients
This summer I worked on recruitment advertising and learned just how important it is for a company to advertise working there. To be able to select the best candidate for the position, the company must receive the best applicants. Agency blogs demonstrate what type of people work for the company, what they do at the company. They offer an “inside look” at what goes on behind the curtain for potential employees to see.
Example: Ogilvy: Apps & Apps, Photos galore!
Clients also want to find their perfect fit. When a business is searching for an agency to work with they may browse the agency’s online presence in hopes of getting to know the company’s culture. A blog is a great way to share what makes your company stand out from the rest.
2. Displays Knowledge, Understanding and Point of View of Industry Trends & Future
A responsibility an agency possess to it’s client is to be an consultant and knowledgeable about the choices they should make. This includes knowing what is going on in the industry and having a point of view on trends and the future. Great blogs include stories about trends right now, a point of view on that trend and some idea about its impact will be on the future.
Example: Mindshare: Big Data Promotes a Culture of Data-Informed Decision Making and Adaptive Marketing
3. Allows Employees to Express Themselves
Behind every agency, big or small, are the employees with interests, knowledge and opinions that make them different from the next. A blog can highlight the interests and expertise that an agency’s employees may possess.
4. Demonstrates Great Sportsmanship
Just like any other business in a capitalist society, advertising can be SUPER competitive. The pitch process can be cut throat and agencies are always trying to rack up the most awards. It is nice to see when agencies can step back and acknowledge great work even when it is done by other agencies.
5. Promotes Your Agency’s Work
Can you believe that advertising agencies advertise themselves? Yup! It is just as important that agencies receive a little buzz for their work as it is for the clients. So what do you do when you’re not getting that buzz in Advertising Age or Advertising Week? What happens when you’re campaign is great but hasn’t been recognized by Cannes or the ADDYs? Turn to your blog. Show off the work you’re proud of. Support the great commercial or print campaign with some behind-the-scenes information and readers will be happy to learn about what went into building the amazing work.
Other Great Agency Blogs to Check Out:
Marissa Osowsky 
Whether it's an hardware industry or an advertising agency, everyone wants to explore their brands to public and know about what people are interested in. So, a blog is the right place to market and build your platform.
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Thanks for sharing this great content, I really enjoyed the insign you bring to the topic, awesome stuff!
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Thanks!
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