It is no secret that I LOVE the Olympics. It doesn’t matter whether its the Summer or Winter Games, once the opening ceremony has kicked off I’m always glued to the TV watching every single event from snowboarding, track, hockey, water polo or even curling. During the Olympics more than ever, I spend the most time watching Primetime television live and have the opportunity to sit and catch each commercial break.
Amongst the saturation on BMW, Nationwide, Liberty Mutual, and Citi Bank commercials, featuring olympic athletes, and sentimental stories of overcoming adversities, I found this adorable Samsung Galaxy spot and instantly fell in love. The commercial caught my attention and I enjoyed it so much that I watched it twice, demanding my parents look up from what they were doing to watch it too.
Not sure if it’s the boys in the bath tub, the dad doing slope-style on the roof or the co-workers talking about Jason Brown’s Ponytail’s Twitter, but I just ate every moment of this ad up. It was refreshing not to see just another Olympic athlete endorsing a brand, or something cheesy about America. The ad felt authentic, which I must admit in advertising can be rare. Good job Samsung!
Honorable mention: The 2015 Chevy Tahoe spot
Marissa Osowsky 