Internship Week 6: The Best Week Ever

It is really hard for me to put into words how I feel as this week comes to an end. For the last three years at Ithaca College studying advertising, marketing and public relations, I have always told myself advertising was right for me. I’ve excelled at projects that involved advertising and pursued positions involving advertising and advertising affiliated organization. But this week for the first time I felt in my heart that advertising was right for me. For the first time at a job I could deliver work and sign my name to it. I experienced the warm feeling of being proud of my contributions and new that what I had done not only fulfilled my duties but resulted in a positive outcome.

With my supervisor on vacation, it was just her boss and myself in charge of our account. I knew heading into the week that this was my time to step up and prove myself as a worthy participant. This would also be a time that my supervisor’s boss would need to take a chance on me. She couldn’t do both her job and my supervisors job and thus had to be willing to hand over some of the responsibilities to me. This week I was more involved than ever before from seeing projects through to managing creatives. My knowledge and skills played a key supporting role in getting tasks done this week and did not go unnoticed by my supervisors boss. It is an amazing feel to be trusted.

On Wednesday morning my supervisor’s boss also gracefully made it clear that she would like to do whatever she could to make sure I learn as much as I can about account management during my last few weeks at Mullen. This feeling of being taken under her wing was one that read on my face for the rest of Wednesday.

Overall, this week has changed my opinion of account management all together. Not only do I enjoy being the hub of knowledge for both the client and the agency, but I can actually see myself doing this as my career. This week has shed light on the creativity that exists in the world of account management, from selling a concept to the client or just knowing the brand well enough to assist creative decisions. I doesn’t hurt that even as an account management intern I got to tell full-time creatives what to do. mwahahah.

This week has just confirmed that for the last 3 years I was right thinking advertising was right for me. Now I feel that more than anything. I wish that everyone could feel this way about their prospective career.

Fingers crossed next week continues in this positive direction when my supervisor returns!

Summer Insight Series Take Aways:
So each week we have a “lunch and learn” event with someone from the agency and all the interns where we have the opportunity to learn more about the area of advertising, the people who work at Mullen and their experience of working in advertising and at Mullen.


Today’s insight series highlighted the Digital department, one I’ve had the privilege of working a lot with already on projects for my account, Ernst and Young. They took us through the 5 subsections/steps of the department:

1. User Experience: UX is responsible for most of the strategy behind the digital execution. For example they may create personas that describe the audience that will visit a website and then design wireframes that designers will use to design the sight.

2. Digital Creative/Design: Digital designers/creatives with work on the art and copy for the website, mobile or online advertising (OLA). They work closely with UX to design around their wireframes and make sure what they design can be accomplished in development

3. Development: Development is responsible for actually coding and building out the digital piece.

4. Digital Production: Digital product work between the digital designers and development. Once the designers submit their designs and they’ve been approved by the client, product make sure that all the pieces are built out for development. They will use different programs to build out the files so they can either be built inside our digital department at Mullen or sent out to a third party vendor who is building the digital media.

5. Quality Assurance: QA is a pretty new department but their main job is to make sure everything is running properly and improve user experience. They participate in the digital creation process from the beginning and work to solve any problems that may arise throughout the digital development. 
A big buzzword mentioned throughout the presentation was: Responsive.
The idea of responsive is that no longer will digital content need to fleshed out in different formats for every different device, instead online content will transform to each device it appears on. The content will reformat itself to whatever size it’s displayed on versus each device. It’s pretty cool stuff. 
Not only did I learn more about digital content creation and its role here a Mullen, I found the presenters were incredibly friendly and enthusiastic about what they do here at Mullen. Afterword I had the privilege to talk to a few of them about how they got into the field of advertising and just life. The insight series is not only a great opportunity to learn about different departments within Mullen but also an excellent time to meet other people in the agency and make connections 

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