The other day I picked up the Metro and Evening Standard before and after school to find the same cover take over by Sky TV. Promoting its presence on all trains, Sky cleverly bought the cover of both the morning and evening papers that so many commuters pick up on either way in and out of the tube. Not the most attractive or creative ad in the world, the message is delivered clearly. I’m sure the reach and number of impressions was incredibly high.
Effective? I’m not sure. There is a link to a website but as a consumer I thought, “Where does this link take me?” and “Why should I take the time to visit it?” There appears to be no true call to action just a general headline, logo and tagline.
My Overall Opinion:
- Great placement
- Direct headline
- No call to action
- No real conclusion to draw from the ad
- Not too much to connect me as a consumer to the brand
Marissa Osowsky 