The American Foundation for Suicide Prevention | Talk Away the Dark

This year we launched a powerful PSA campaign with the American Foundation for Suicide Prevention with a mission to drive real impact and shift the larger cultural narrative around suicide. Talk Away the Dark aims to encourage more open, honest dialogue about suicide and encourage those to ask directly when they see someone might be struggling. The campaign heroes a father-daughter relationship, and not only demonstrates some of the key signs of suicidal thoughts but also shows how talking can be the first step to prevention.

Client: The American Foundation for Suicide Prevention (AFSP)
Agency: TBWA\Chiat\Day New York
Media: TV, OLV, Social, Radio & OOH