Barbie | Imagine the Possibilities

With Barbie sales in decline, the 50-year doll was struggling to win over millennial moms. Our film aimed to change the conversation and remind parents that when a girl plays with Barbie she imagines anything she wants to become. 

Client: Barbie
Agency: BBDO San Francisco.
Media: Online, Cinema & Broadcast

Awards & Recognitions

SILVER CANNES LION. Social Video
CANNES LION. Film. Shortlist
CANNES LION. Viral Video. Shortlist
CANNES LION. Effectiveness. Shortlist
GOLD EFFIE. Carpe Diem Products
SILVER EFFIE. Sports & Entertainment
GRAND PRIX. AGP Awards
GOLD. AGP Awards
WEBBY AWARDS. Online Commercial 
BRONZE CLIO. Film Craft
CLIO. Film. Shortlist
CLIO Integrated. Integrated
ONE SHOW. Film Merit. Online Films and Video
ONE SHOW. Film Merit. Cinema/ 90 Seconds & Under
ONE SHOW. Film Merit. Television/ 60 Seconds
YOUTUBE AWARDS 2015. Ad That Restores Your Faith in Humanity
GOLD AICP NEXT AWARD. Performance/Dialogue
1ST PLACE. AOC AWARDS. Great Storytelling
SILVER ADDY 2016. Elements of Copywriting
BRONZE EPICA – Online & Viral Film
SILVER LONDON INTERNATIONAL AWARDS. – Direction
BRITISH ARROWS. Finalist. Direction.
#10 Most Effective Campaign WARC 2017